The aim of this article is to review the problems of strategic management in Lithuanian and Ukrainian municipalities. The article examines the that, in the authors’ opinion, do not allow municipalities to take full advantage of strategic management, and attempts to distinguish between competitive (win/lose) and balanced (win/win) strategies. The long-term strategic development plans of the five largest Lithuanian and Ukrainian city municipalities are studied, assessing the balance of indicators of their strategic provisions in relation to four different balanced scorecard perspectives. Currently, the strategic management plans drawn up in Lithuanian and Ukrainian municipalities are not characterized by a balance of indicators. Moreover, the sets of selected indicators do not reflect all aspects of the municipality’s activities and strategic plans of municipalities, at least in the case of large Lithuanian and Ukrainian cities. These indicators are also not detailed down to units at the lowest level and to individual employees, and at the same time cannot become strategic action plans or effective communication tools.