Kristina Baubinaitė


The article focuses on the paradigmatic change of national long-term development strategies (Great Strategies) in the context of globalisation. Globalisation has created conditions for the development of transcontinental political, business, social and cultural flows, networks and their interactions, which transformed traditional settings of the national Grand Strategy. It is noted that Grand Strategies based on the so-called systemic (linear, sectoral) strategic management paradigm and material resource management no longer give prerequisites for the long-term sustainable development of a state. The theoretical novelty of this publication is related to the fact that it is based on a holistic scientific and strategic management concept. The Grand Strategy is considered as an integral part of the management system and its subsystems, operating in complex local and global political, economic, social and cultural contexts. In order to achieve strategic development, a state has to participate in the local and global political, economic, social and cultural networks and strive to embed its national identities into a global media culture. Contemporary Grand Strategies are developed and implemented in the context of changed parameters of time and space. The traditional linear time has transformed itself into the cross/fragmented time, while the territory of the state, previously a traditional space for the implementation of the Grand Strategy, is now more and more complemented by global virtual spaces and global media platforms. To achieve strategic development, governments should devote more attention to the following aspects of the Grand Strategy: intellectualism, uniqueness and innovativeness. There is also a tendency of increasing focus on non-traditional, post-material issues (cyber and ecological security, smart technologies, alternative energy sources etc.), intangible (intellectual) strategic resources (information, knowledge, ideas, images, identities, public relations and effective communication). The conclusion is made in the article that the importance of national Grand Strategies and national development goals in the conditions of globalisation is not diminishing. Complexity of the environment in which states operate creates new opportunities for the spread of unique and innovative national identities on the global scale and for the creation of sustainable synergies on different geographical and institutional levels for the implementation of national goals.