THE ROLE OF SUSTAINABLE DEVELOPMENT IN E-CONSUMERS’ AWARENESS
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https://orcid.org/0000-0002-6729-8409
Santrauka
In the face of escalating global environmental challenges and evolving societal attitudes, the importance of sustainable development in e-commerce is growing [Islam et al., 2022]. The purpose of this study is to analyze the impact of e-consumers' ecological awareness on their purchasing decisions – especially regarding the delivery of products bought online – and to assess to what extent sustainable development aspects genuinely shape purchasing preferences, and to what extent they remain a declarative value. The research focuses on key areas such as the choice of eco-friendly packaging, delivery time, preferences for shipping methods, propensity for returns, and increasing interest in second-hand purchases. The study results will enable determining whether consumers genuinely modify their purchasing habits to include pro-ecological aspects, and will also help identify barriers hindering the broader implementation of sustainable development principles in e-commerce. The article thus contributes to the discussion on the future of e-commerce in the context of environmental responsibility and long-term consumer trends.
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