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Santrauka

The interaction between the variety of spontaneous and organized social order constantly occurs in reality. Organized order can be successfully created only by observing the general social rules that have been formed in the practice of spontaneous order development. The creation of social networks in cyberspace enables many subjects to engage in this interaction in various forms of self-expression. Research on sociocultural expression, which is expanding in social networks, opens up a new deep problem – the tensions of interaction between organized and spontaneous varieties of social order, e.g.. personal data protection and crime issues. The experience of escalating these tensions in cyberspace is also transferred by the subjects to real life. It influences changes in the development of the social order towards a decline in the sustainability of security at all levels of human relations – at the level of individuals and their groups.
Sustainable security is the long-term balance between subjective freedom and social security, embodied in the general or social rules of conduct that have grown up in the culture of society, and the implementation of which we call justice. Historically, for a long time, social order was formed spontaneously in order, first of all, to guarantee the safety of a group of people. Joint subjective efforts to guarantee security led to groups of people becoming communities, and the freedom of individuals was linked to the creation of a social order. In the process of transition to more modern social forms of life, individual persons and their groups have accumulated greater power than other entities. Their pursuit of freedom of expression and personal gain led to conflicts between the varieties of spontaneous and organized social order. In such a context, the opposite concept of freedom was formed: freedom is only outside the social order.
On the basis of the pursuit of benefits and self-expression, both concepts of freedom now compete in social networks. When subjects adhere to common norms of behavior and base their interaction on the pursuit of common security, their concept of freedom is formed within the social order. However, it is also the opposite: when the rules of social order serve only to achieve the great benefit of a part of the subjects, the concept of freedom without restrictions is inevitably formed. Its compliance and unlimited expansion erode sustainable security. 
The aim of this study is to reveal the sustainable security approach and its methodological possibilities to examine the peculiarities of the interaction of organized and spontaneous social order varieties in cyberspace.

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