THE ROLE OF ECOLOGICAL AWARENESS IN CONSUMER DECISION-MAKING REGARDING SUSTAINABLE DEVELOPMENT IN THE CONTEXT OF LOGISTIC SOLUTIONS

Santrauka

Ecological awareness plays a crucial role in consumer decision-making, especially concerning logistic solutions such as pickup points instead of traditional courier delivery. This study examines the influence of ecological awareness on consumer preferences in the context of alternative delivery methods, with a focus on sustainable development. Through a literature review and and analyzing the results provided in reports, the article identifies factors shaping ecological awareness and its relationship with logistic choices. The findings of this study are significant for logistics companies and retailers, aiding them in understanding how to promote sustainable delivery methods and adapt their offerings to meet consumers' growing environmental expectations. Ecological awareness has emerged as a pivotal factor influencing consumer decision-making processes, particularly in the realm of logistics and delivery solutions. This study delves into the intricate interplay between ecological consciousness and consumer preferences, specifically exploring how these dynamics shape choices related to sustainable development within the logistics sector. By conducting a comprehensive literature review and analyzing data obtained from numerous reports, this study sheds light on the multi-faceted relationship between environmental awareness and logistics choices, mainly in Poland. Explores the various factors that contribute to the formation and evolution of environmental awareness among consumers, from environmental education to social norms and ethical considerations. Moreover, this study elucidates the significant impact of ecological awareness on consumer preferences for alternative delivery methods, such as utilizing pickup points instead of conventional courier services. It reveals how consumers increasingly prioritize sustainability and environmental responsibility when making logistical decisions, reflecting a broader shift towards eco-conscious consumption patterns. The insights gleaned from this research hold profound implications for logistics companies and retailers alike. Armed with a deeper understanding of consumer behavior and preferences, these entities can devise more effective strategies to promote and implement sustainable delivery solutions. By aligning their offerings with consumers' growing environmental expectations, they can not only enhance their competitive edge but also contribute to the broader imperative of fostering a more sustainable future.