BENCHMARKING AS A TOOL FOR MANAGING INDUSTRIAL ENTERPRISES

plugins.themes.bootstrap3.article.sidebar673f79586528f

PDF (Anglų)
Publikuota Jun 20, 2021

plugins.themes.bootstrap3.article.main673f79586a66b

Olena Khadzhynova
SHEI Prіazovskyi State Technical University
https://orcid.org/0000-0002-7750-9791 Mariia Khadzhynova
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0001-8126-788X

Santrauka

The theoretical bases of benchmarking are investigated in the article. Its main characteristics and components, as well as methods of application and types, in particular, internal, competitive, joint, process and strategic, are determined. A detailed analysis of each type and examples of practical application in the marketing activities of industrial enterprises, taking into account foreign experience. Emphasis is placed on the main problems of benchmarking in the marketing activities of domestic industrial enterprises and suggested ways to eliminate them.

plugins.themes.bootstrap3.article.details673f79586e131

Numeris
Nr. 26 (2021): Visuomenės saugumas ir viešoji tvarka (26)
Skyrius
Articles

Authorship Responsibility and Authors' Statements

The authors must submit the Author's Guarantee Form, declaring that the article submitted to Public Security and Public Order is an original work and has neither been published nor is under consideration for publication elsewhere. More so, the work has been carried out by the authors and the article does not contravene any existing copyright or any other third party rights. The AUTHOR'S GUARANTEE FORM could be found HERE

Authors contributing to Public Security and Public Order agree to publish their articles allowing third parties to share their work (copy, distribute, transmit) and to adapt it with a condition of proper referencing; the authors contributing agree to transfer all copyright ownership of the manuscript to the Public Security and Public Order.