BENCHMARKING AS A TOOL FOR MANAGING INDUSTRIAL ENTERPRISES

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Publikuota Jun 20, 2021

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Olena Khadzhynova
SHEI Prіazovskyi State Technical University
https://orcid.org/0000-0002-7750-9791 Mariia Khadzhynova
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0001-8126-788X

Santrauka

The theoretical bases of benchmarking are investigated in the article. Its main characteristics and components, as well as methods of application and types, in particular, internal, competitive, joint, process and strategic, are determined. A detailed analysis of each type and examples of practical application in the marketing activities of industrial enterprises, taking into account foreign experience. Emphasis is placed on the main problems of benchmarking in the marketing activities of domestic industrial enterprises and suggested ways to eliminate them.

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