Uliana B. Berezhnytska, Oleksandr M. Nepomnyashchyy, Oleksandra A. Marusheva, Oksana V. Medvedchuk, Iryna A. Lahunova


The article is devoted to the problem of improving the efficiency of state mechanisms of tourism development. The article analyzes the trends in the development of small and medium-sized enterprises in the tourism industry, since these enterprises form the economic base of this industry. As a result of the analysis, the main approaches to the formation of the system of public administration mechanisms in tourism sector were identified and the system of marketing communications for the development of small and medium entrepreneurship was analyzed. The results of the analysis of domestic and foreign experience have shown that approaches to the formation of marketing communications at the state level differ significantly. The paper provides general recommendations for the establishment of the system of marketing communications of small and medium-sized enterprises in the tourism industry at the state level, as well as mechanisms for analyzing its efficiency by building an economic-mathematical model for forecasting optimistic, realistic and pessimistic scenarios.


government support; public administration; tourism; marketing communications

Full Text:



Berezhnytska, U. 2019. “Innovative Model of SME Development”. In Proceedings of the 2019 7th Conference on Modeling, Development and Strategic Management of Economic System (MDSMES 2019): Series: Advances in Economics, Business and Management Research, 139-143. Ivano-Frankivsk, Ukraine.

Bespalko, I.L. 2019. “Principles of Criminal Proceedings as Requirements Concerning the Activities of Public Bodies, their Customs and Service Persons (Problems of Regulatory Administration)”. Journal of the National Academy of Legal Sciences of Ukraine 26(2): 74-84.

Bilotil, O. 2015. “The Role of an Effective Mechanism of Public Administration in Intensifying the Development of the Tourism Industry.” Bulletin of the National University of Civil Defense of Ukraine. Series: Public Administration 2: 68-74.

Blyzniuk, A.S. 2019. “The Role of Information Supply in the Mechanism of Public Administration of Recreational Sfera.” Investments: Practice and Experience 7: 103-107.

Borushchak, M. 2016. The Problem of Forming a Strategy for the Development of Tourist Regions. Lviv: IRD NAN Ukrainy.

Diegtiar, O.A. 2020. “Improving Public Water Resources Policy in Ukraine: Municipal and Environmental Issues.” Journal of Advanced Research in Law and Economics 3 (43): 672-678.

Dombrovska, S.O., and Lapina, I.S. 2020. Enterprise Capital Structure: Modern Problems and Development Paradigm. Kharkiv: Disa Plus.

Havryliuk, A.M. 2018. “Influence of Sociopsychological and Humanitarian Factors on the Formation of State Marketing Policy in the Field of Tourism in Ukraine.” Public Administration and Customs Administration 2 (19): 44-49.

Herasymenko, V., and Honcharenko, Ya. 2019. State Regulation of Tourism in Ukraine in the Context of European Integration Processes. Odesa: FOP Gulyaeva V.M.

Honcharenko, K.I. 2018. “Features of Application of State Marketing in Management Activities.” Mechanisms of Public Administration. Public Administration and Customs Administration 1 (18): 48-52.

Ivanova, O.V. 2021. “Analysis of the System of Public Administration in the Field of Physical Culture and Sports in Ukraine”. Scientific Bulletin of Mukachevo State University. Series “Economics” 8(1): 46-57.

Ivashova, L.M. 2019. Public-Private Partnership in the Field of Tourism as an Effective Mechanism for Ensuring Sustainable Economic Development of the Country and Regions. Dnipro: University of Customs and Finance.

Kalaur, I.R., and Moskaliuk, N.B. 2020. “Current Features of the Application of Civil Law Methods for Protection of State Property Rights under the Crisis of International Public Law”. Journal of the National Academy of Legal Sciences of Ukraine 27(3): 80-94.

Kuzmenko, S.H., Filipenko, T.V., Ryabev, A.A., Tonkoshkur, M.V., and Shtal, T.V. 2020. “Current Conditions, Causes and Increase of Poverty in Ukraine.” Asia Life Sciences 22(2): 43-56.

Kuznetsova, N.S., and Khomenko, V.O. 2020. “Pro-Subjective Enterprise Concept”. Journal of the National Academy of Legal Sciences of Ukraine 27(3): 14-27.

Lashchuk, I.M. 2021. “Modern Approaches to Evaluating the Effectiveness of Public Administration Decisions”. Scientific Bulletin of Mukachevo State University. Series “Economics” 8(1): 96-104.

Lelechenko, A.P., Diegtiar, O.A., Lebedinska, O.Y., Derun, T.M., and Berdanova, O.V. 2020. “Mechanisms of Inter-State Communications for Solving Sustainable Development Problems.” Asia Life Sciences 29 (2): 1-9.

Mykhailiuk, O.L. 2013. “Prospects for the Development of Wine Tourism Clusters in Southern Ukraine.” Scientific Bulletin of ONEU 1: 21-29.

Nepomnyashchyy, O., Medvedchuk, O., and Lahunova, I. 2019. “Legal Regulation of Conformity Assessment of Personnel Qualification in Construction.” Asia Life Sciences 21 (2): 405-414.

Pomaza-Ponomarenko, A.L. 2015. “Strategy as a Means of Stable Development of Ukraine / AL Pomaza-Ponomarenko.” International Scientific Journal 7: 12-15.

Ptakhina, O.M., Ivanov, E.V., Sych, T.V., Evsyukov, O.P., and Kozyreva, O.V. 2020. “Modeling the Optimal Dividend Policy of Ukrainian Companies.” Financial and Credit Activities: Problems of Theory and Practice: Collection of Scientific Works 1(32): 260-268.

Romanenko, Y.O. 2016. “Place and Role of Communication in Public Policy.” Actual Problems of Economics 176 (2): 25-31.

State Statistics Service of Ukraine. 2019.

Sych, T.V., Boniak, V.O., Dokuchaieva, V.V., Khrykov, Ye.M., and Vasynova, N.S. 2020. “Publication of Education Management Research in Ukrainian Issues from Scopus and Web of Science Bases.” Asia Life Sciences 22(2): 127-141.

The World Tourism Organization. 2020.



  • There are currently no refbacks.

"Public Policy and Administration" ISSN online 2029-2872 / ISSN print 1648-2603