EFFECTIVE COMMUNICATION IN DIGITAL TRANSFORMATION OF SERVICE STATE DURING CHANGE MANAGEMENT PROCESSES IN UKRAINE

Abstract

The development of information technology and the formation of various social networks is proceeding very rapidly, increasing the creation of many forms of selforganization – including civil society, unions, and associations. It therefore becomes urgent to create an effective system of communication between public authorities and society. This article provides a brief analysis of the study of network societies in service-type states. It is emphasized that the use of a service state in Ukraine in the process of development is a very important factor that ensures the interconnection and interplay of such subjects of the public administration system as: public authorities, business structures, and NGOs. The prospects of the realization of the project “State in a Smartphone” as a concept of digital transformation in Ukraine in the direction of its functioning as a service are analyzed. The current state of the implementation of e-democracy tools in Ukraine in the context of digital transformation in the development of a service state is investigated. Ukraine significantly contributes to improving the efficiency of public administration and ensuring sustainable socio-economic development during change management processes. This positive effect is achieved through the active involvement of the population and public structures in the process of developing, making, and implementing political and administrative decisions regarding the creation and dissemination of public goods, and in meeting public interests and needs. Thus, interaction between the authorities and public organizations and the optimization of their cooperation with the use of modern communication technologies should contribute to the democratization of society, and should facilitate improvements in the quality of life of the population. Therefore, the issue of the development and implementation of new communication technologies in the activities of different levels of government in the context of building interaction with civil society institutions is of particular importance in contemporary Ukraine.