Internal Marketing in Portuguese Health Care
##plugins.themes.bootstrap3.article.main##
Abstract
Our study replicates and extends prior research on internal marketing by adapting the Jou, Chou and Fu’s (20083) scale for the health care context. Our study includes a sample of 234 nurses, 135 from public hospitals using a traditional management model and 99 from long-term care units using a non-traditional management model. Our findings indicate that the IMS, when used to measure nurses’ perceptions of their organisations’ internal marketing orientation, was reliable. The findings also indicate a relatively low (mean = approximately 3.2 in a 7 point scale) perception of international marketing practices in our sample organisation.
##plugins.themes.bootstrap3.article.details##
Section
Articles
Authors contributing to Public Policy and Administration agree to publish their articles under a Creative Commons Attribution 4.0 International License.