Bridging Cultures: Effective Strategies for Managing International Cultural Projects in a Globalized World

Abstract

Purpose: By comparative analysis of international cultural projects, identify strategies and methods that ensure project team cohesion and its effectiveness. To substantiate directions and approaches that, in the context of the complexity of managing international cultural projects, can form effective strategies for overcoming the negative impacts of cultural diversity and communication barriers, and for realizing the expectations of stakeholders. 
Methods: The study uses both a qualitative approach based on research from various fields, in particular based on the use of Cross-Case Synthesis, inductive coding, cross-case comparison, and a quantitative approach, in particular based on сorrelation analysis, involved constructing a Pearson correlation matrix and a multimodal approach for a balanced combination of structured and semi-structured data. It also integrates insights from project management frameworks and cultural intelligence models to analyze the role of leadership, adaptability, and technology in international project environments. 
Findings: The study identifies key strategies for mitigating conflicts, leveraging cultural intelligence, and enhancing project outcomes in multicultural settings. It highlights the importance of digital tools and virtual collaboration in managing culturally diverse teams, as well as the impact of cultural awareness on project efficiency, innovation, and stakeholder engagement. 
Originality: This research contributes to the growing field of international project management by offering actionable strategies for professionals working in culturally diverse environments. By understanding cultural dynamics, project managers can implement inclusive strategies that foster collaboration, reduce misunderstandings, and ensure the sustainable success of international cultural initiatives.

Keywords: International Cultural Project Management; Cross-Cultural Collaboration; Cultural Intelligence; Global Project Management

JEL classification: A14, C30, O10, O30