Impact of industry 4.0 on green intellectual capital and sustainable development: the moderating role of managerial emotional intelligence (EI)

Abstract

Purpose. This study examines the complex relationship between Industry 4.0 implementation, green intellectual capital, and sustainable development among the US marketing agencies. The growing need to understand how technological advances and sustainability initiatives interact in modern business drives the research. The objectives were to study the impact of Industry 4.0 implementation on green intellectual capital (green human, organizational, and relational capital), its impact on sustainable development, and managerial emotional intelligence is moderating role.
Design/methodology/approach. A quantitative study used an online survey on multiple social media platforms to collect data from 202 respondents.
Findings. Results showed a strong positive effect of Industry 4.0 implementation on green intellectual capital and sustainable development. Emotional intelligence drastically infuriates the sustainable development chain when management practices academic skills. These findings challenge theories about emotional intelligence's role in leveraging green intellectual capital for sustainable development, especially in Industry 4.0.
Originality. The study provides new insights into marketing technology adoption and sustainability.
Practical implications. Managers must strategically invest in Industry 4.0 technologies and green practices and rethink emotional intelligence in favor of technological adaptability and innovation.

Keywords: Emotional intelligence, industry 4.0 implementation, green intellectual capital, sustainable development, Smart PLS 4.0