ENTREPRENEURS’ PERCEPTION OF OUTCOMES FROM INTELLECTUAL CAPITAL INVESTMENTS

Abstract

Investments in intellectual capital, such as advertising, R&D, staff training and software, positively affect a company’s value. The aim of this research is to evaluate the perceived importance of expected results from intellectual capital investments by Latvian entrepreneurs and reveal the difference in perceptions caused by differing company profiles. Representatives of Latvian companies were surveyed using the questionnaire developed for the research. Respondents’ answers were evaluated within groups based on profile criteria such as the company’s age, size, financial performance, location and business sector. Data processing was carried out in an SPSS environment using analysis of frequencies, ranking and independent samples t-test.