"Strategijos įgyvendinimo kliūtys"

Abstract

This paper aims at factors causing fundamental limitations in making a strategy work. It is prepared on the basis of references concerning the subject, finally summarized with practical conclusions formulated by the authors. In virtue of the publication analyses, some basic factors have been named and separated. All the considerations were based on an assumption that the strategy very often remains only a dead document that will be never implemented, even if the strategy fully answers all of the market needs and seems to be perfect. In addition, the authors also point out possible activities that should be undertaken in order to avoid a situation when the strategy is not put into practice.