Eimantė Zolubienė Jurgita Jurkevičienė


The article addresses social actors’ representation in the political discourse. The theoretical
part of the article discusses the issues related to the communication of political problems in news
media as well as social actors’ participation as the basic condition of the discourse. The remaining
part of the article introduces the study which reveals the social representation of social actors in the
political discourse with a focus on the case of the teachers’ pay reform. The analysis of the research
data shows that the discourse of the teachers’ pay reform existed as the battleground for various social
groups and information about the planned and implemented reform was disseminated to the public.
The data presented in this article show that representatives of the state and authorities as well as
teachers represented by the trade unions were the most active social actors’ groups in the mediated
discourse. The first category of actors was actively pursuing the campaign to promote the reform
while the second was seeking to draw attention to the shortcomings of the reform and calling for its
improvement. The confrontation between these two camps was consistently accompanied by the
analyzed discourse on the reform of teachers’ pay.