Jurgita Jurkevičienė Raminta Bičkutė


Effective crisis communication by a political leader can be significant in managing a pandemic
situation. In this article, we examine Lithuanian President Gitanas Nauseda's crisis communication
on the social network Facebook during the COVID-19 pandemic. We use a mixed content analysis
method to analyse the posts published on the president's account between 2020 and 2021. Our
research showed that Gitanas Nauseda recognised the health crisis caused by COVID-19 early and
spread clear and empathetic messages that calmed residents and informed them on how to behave
during the pandemic. However, due to the low frequency, the president's communication was barely
seen and heard. In addition, there was no cooperation with the national government in the crisis
communication. These factors may have led to a relatively small president's crisis communication
role in the COVID-19 pandemic management in Lithuania.