Behavioral Insights in Public Policy: Ukrainian Case

Svitlana Khadzhyradieva, Tetiana Hrechko, Anatolii Savkov


The OECD has identified 196 teams within governments across the world, designed with the purpose of using behavioral insights to improve national administrations. Citizens of various societies support nudges and nudging. However, the determinants of the nudge approval level have not been studied so far. It is not known why some types of nudges are approved by citizens of different countries to a greater extent, and others are actively disapproved. The aim of this study is to reveal the approval level of using Behavioral insights in Public Policy. We have formulated the nudge approval determinants, have analyzed the influence of nudge approval determinants on nudge approval level in 15 countries. We report the results of nationally representative survey of nudge approval level in Ukraine. We have found governance, cultural and experience determinants of nudge approval.


Nudge, governance, culture, Hofstede cultural dimensions, Inglehart–Welzel Cultural Map, Ukraine.

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"Public Policy and Administration" ISSN online 2029-2872 / ISSN print 1648-2603