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Andreas Schmid

Abstract

The @ is the link between the name of the recipient and its address. The e-mail has revolutionized the communication behavior. It represents a new era of information and data exchange. The speed of information exchange and the possibility of non-physical data transport have fundamentally changed human communication. Big Data has become the synonym for a new technological age. Generally Big Data collects
data and delivers valuable and useful information (Baron, 2013, 1). A general definition of the term has not yet taken place in science and practice.
The work of the public sector is based on the collection, identification and use of data in many areas. Public organizations are often data monopolists and the only provider of public goods. The acquisition of new information in the sense of Big Data requires a connection between existing data and the use of new information. This gives the public administration a whole new potential.
The organizational function “Controlling” supports decision-makers in the context of management and control (Horváth, 2011, 16). The proximity of Big Data and Controlling is obvious. This article describes the potentials resulting from the use of Big Data and its effects on Public Controlling. Big Data will revolutionize Public Controlling and thus the public administration as a whole.

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Section
Public Management